Chapter 3 Video Case 1: NBA: Competing on Global Delivery with Akamai OS Streaming

               Basketball is one of the most watched sports in television aside from football. Fans tune in to their favorite team’s game in order to feel as though they are front and center on the court with the players. Not only can viewers tune in on their televisions, but they can also see their game on their computer if there is no television access! An internet company called Akamai, delivering websites and applications with half of the fortune one hundred using its services. The NBA uses Akamai for live streaming and on demand for users that are unable to tune into the live game if they are in a different time zone. Akamai has proven to be not only easily accessible but also efficient in delivering the services the NBA desires. The Stream OS product provides twenty-five thousand servers around the world, so efficiency is accomplished! Streaming has definitely become more popular over the years thanks to companies such as Akamai. The website for the NBA also has its marketing department using integrative content and also hosting half-hour programs, broadband videos, and sweepstakes which helps fans gain access to more information about the NBA. Akamai promises reliability and hopes to develop the next generation of tools and technology. This is a great example of information technology and how it has helped an organization increase their customer base.

                Video streaming has now become more common also in education. Just as the NBA’s goal with Akamai to bring live and on demand options to fans, classes provided on the internet also are integrating streaming videos in order to bring life to the course. It brings them alive by “allowing online learners to use their visual and auditory senses to learn complex concepts and difficult procedures” (Hartsell, 2006). Being a student solely learning through the internet, I find video streaming to be quite helpful and adds character to the courses.

Works Cited

Gildeman, M. (2014). Nba: Competing on global delivery with akamai os streaming [Web]. Retrieved from http://www.akamai.com/html/customers/testimonials/nba.html

 
Hartsell, T. (2006). Video streaming in online learning. AACE Journal, 14(1), 31-43. Retrieved from http://eds.a.ebscohost.com.db24.linccweb.org/ehost/detail?vid=8&sid=916a171a-3dbe-44fb-8500-c768e45f464b@sessionmgr4004&hid=4202&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ==